Our Executive Team

malcolmf
Malcom Friedberg
CEO & Attorney

While only half the brood size as Olivier's, I also appreciate the importance of protecting your family. As an attorney and marketer, I saw FamilyWise as a way to bring critical legal protection to families that couldn't otherwise afford it. I've started several companies and managed large marketing projects for companies such as Dell, Lenovo, Intel, Genworth and others. When I'm not working on FamilyWise, I'm coaching soccer and playing with my three sons.

Advisory Board

rusty
Rusty Rueff
EVP HR EA/PepsiCo
ronnie
Ronnie Lott
NFL Hall of Fame, Business Exec
Francis J. Harvey
Fran Harvey
US Secretary of the Army
Mike Kilander
Mike Kilander
SVP, Global eCommerce Experian
rick
Rick Jensen
SVP/CTO Intuit
chuck
Chuck Wall
Founder Esurance
Jon Youngdahl
Jon Youngdahl
Past Chief of Staff, SEIU
shiyan
Shiyan Koh
Corp. Dev NerdWallet